Boo Burger

Location - Yas Island, Abu Dhabi

Boo Burger, the popular UK-based brand, enlisted Designsmith to bring its first UAE branch in Yas Mall to life, creating an immersive and sensory dining experience. Spanning 4300 sq. ft., the aesthetic fuses minimalist modernity with industrial chic, enhancing the customer experience through the skilful use of lighting.

The store features a monochrome palette with vibrant accents of fuchsia and yellow, drawing inspiration from Boo Burger's unconventional style. The space is divided into three distinct zones, each illuminated by carefully designed lighting: a fast grab-and-go area, a retail section with an eclectic mix of prints, and a seating area featuring cosy booths and communal tables.

The restaurant’s standout elements include a bespoke kitchen canopy that combines light tubes and perforated metal mesh, showcasing the brand's signature menu items. The storefront is defined by back-painted backlit glass and a striking black entry portal, ensuring the space stands out in the bustling mall. Through its concept, Boo Burger transforms from a typical fast-food spot into a dynamic, visually engaging destination.